virus
spreading ads that convert
An ad agency built like a pathogen. We engineer creative that copies itself through an audience, so exposure compounds instead of expiring the moment you stop paying.
Your growth stops the day you stop paying.
That is not a budget problem. It is a transmission problem. Most campaigns are built to be seen once and then forgotten, so every impression has to be bought again, at a price that only goes up.
We treat the second problem. Before we write a line, we find out why your message is not moving on its own, and what it would take to make passing it along the natural thing to do.
THREE SYMPTOMS WE SEE MOST
Rented reach
Every view is paid for twice: once to the platform, once again next month. Nothing carries forward, so the curve flattens the second the card is declined.
Admired, not repeated
The work is well made and no one passes it on. It has no trigger, no tension, and nothing a viewer gains by sending it to someone else.
Blind instrumentation
Impressions and clicks are counted, shares and saves are not. Without pass-along data there is no way to tell which strain is spreading and which is just expensive.
The reproduction number is the whole business.
each carrier infects the next
R₀ is the epidemiologist's measure of contagiousness: how many new people one infected person passes it to. Below 1, the outbreak dies. Above 1, it compounds until it owns the room.
Every deliverable we ship is scored the same way. Before we talk reach, impressions, or spend, we ask one question: does each person who meets this create more than one person who meets it next? If not, we go back to the lab.
Three stages, in order.
Diagnosis before creative, always. We find the host, engineer the payload, then instrument the spread so the next round of work is chosen by evidence and not by taste.
Find the host
Growth is not a taste problem, it is a transmission problem. We map where your audience already talks, what they already pass along, and why. Two weeks, one written diagnosis. The creative comes after, never before.
Engineer the payload
A good ad is admired. A viral one is repeated. We build in the trigger, the tension, and the reason to pass it on, then ship several strains at once so the audience picks the winner instead of the room.
Prove R₀ > 1
Contagion is measurable. We instrument every campaign for shares, saves, and pass-along, not just impressions, so we can watch the outbreak happen and feed the strains that catch.
WHO THIS IS FOR
- Founders and brand teams tired of paying rent on attention.
- Products with a real story that nobody is retelling.
- Teams with enough volume to test strains, not just one hero film.
WHO IT IS NOT FOR
- Anyone who needs one campaign, one deadline, and no measurement.
- Categories where sharing is a liability rather than a lever.
- Teams that want the deck to be the deliverable.
Four strains
Engagements are scoped as strains, not retainers of undefined hours. Each one has a hypothesis, a payload, and a number it has to beat before it earns the next round.
Transmission audit
Two weeks. We map your audience, your current creative, and your pass-along data, then hand back a written diagnosis and the strains worth testing first.
Strain development
Concepts, scripts, and production for paid social and video. Built in batches so the feed decides, with the mechanism of spread named before anything is shot.
Paid amplification
Media buying that treats spend as an accelerant, not the engine. We put budget behind what is already reproducing and cut what is only being seen.
Instrumentation
Share, save, and pass-along tracking wired into your reporting, so R₀ is a number on a dashboard your team reads without us in the room.
Outbreaks, start to spread
Every engagement is written up the same way: the diagnosis, the payload we built, and the curve that followed. Numbers are pulled from platform reporting and client analytics, not estimates.
The ingredient nobody could pronounce
Diagnosis: the product's best feature was unrepeatable in conversation. We rebuilt the payload around a single mispronunciation the audience could own, and the joke carried the claim for us.
A dashboard people screenshotted
Diagnosis: the category talked in features, the buyers talked in embarrassment. We published the benchmark data their customers were guessing at, shaped to be quoted in a team channel.
One line, twelve thousand replies
Diagnosis: high install volume, no word of mouth. We moved the hook from the product to the tension it resolves, then shipped nine variants in one week and fed the two that caught.
ILLUSTRATIVE EXAMPLES / REPLACE WITH VERIFIED CLIENT RESULTS BEFORE LAUNCH
Start a strain
Tell us what is not spreading. If there is a transmission problem we can treat, you will get a first diagnosis in writing, free, before anyone asks you for a budget.
WHAT HAPPENS NEXT
We read it the same day. A person, not a sequence.
Within 48 hours you get a short written read on why your work is or is not reproducing.
If we are the right lab, we propose a first strain. If we are not, we say so and point you somewhere better.
Transmission received.
It is in front of a person, not a queue. Expect a written first read within 48 hours, and a straight answer either way.